The Next Generation of Immersive Entertainment is Now Available at ODEON at INTU TRAFFORD CENTRE
IMAX Corporation and ODEON Cinemas Group today unveiled the new IMAX VR Experience Centre in the ODEON cinema at intu Trafford Centre in Manchester. The IMAX VR Centre is the first to be installed in Europe and the fifth IMAX has launched worldwide, delivering immersive, multi-dimensional virtual reality experiences, including movie entertainment content and games.
“We are excited to join forces with our longtime partner ODEON to unveil the next evolution of immersive entertainment in Europe – starting with the launch of the IMAX VR Centre in Manchester,” said Giovanni Dolci, Managing Director, Europe & Africa, IMAX Corporation. “IMAX VR brings the best VR technology and content together in a highly social and interactive setting that will let you and your friends become a part of the experience like never before.”
The Centre, which is located in the lobby of the ODEON at intu Trafford Centre, employs a new design – proprietary to IMAX – that consists of ten “pods” to allow multiple players to enjoy highly interactive, exciting, moveable VR experiences in an extremely social environment. The pods, which are designed to optimise user mobility and interaction in virtual environments, can be adapted for specific content experiences – whether single or multi-user. With its multiplex pilot locations, IMAX is testing VR’s ability to draw younger audiences, particularly millennials and Gen Z, to the cinema in greater numbers.
Mark Way, Managing Director ODEON Cinemas Group said “Our ODEON at the intu Trafford Centre is already one of the most innovative and popular cinemas in Europe, and now the launch of the IMAX VR Experience will make it one of the most unique cinemas in the world. Our guests will be awe-struck by the power of the IMAX technology and the quality of the content from the world’s most creative studios and developers. We have a great history of working closely with our partners at IMAX to bring guests the very best entertainment, and this is another massive step forward. We’re delighted that our guests in Manchester will the first in Europe to enjoy it, and look forward to welcoming everyone to an unforgettable experience.”
For more information and to purchase tickets for IMAX VR at ODEON, visit www.ODEON.co.uk/IMAXVR
