Another week, another story of political correctness gone mad as James Bond goes T-Total in a brand new Heineken advert.
James Bond T-Total
James Bond beer sponsor Heineken has Daniel Craig sitting at a bar turning down a cocktail in favour of a non-alcoholic beer.
In an advert that has shaken and stirred me the wrong way, I can’t believe just how far this PC sensitive culture is projecting its agendas on us and affecting time old classic characters.
A study at the University of Otago conducted a survey that proved that during one flight in Quantum of Solace, Bond consumed 24 units of alcohol, the equivalent of 8 pints. Big deal.
The fact that someone even conducted this survey in the first place and spent considerable time counting the drinks that bond consumed is laughable.
But I think that’s a conversation for another day about wasted University courses. Get a job!
What’s wrong with having a drink? Quantum of Solace was a terrible movie anyway.
Do we blame Bond drinking for the film being the weakest link in the Daniel Craig era of Bond movies?
In a world where people complain about every sip Daniel Craig takes of an alcoholic drink the advert truly astounded me.
What’s next? Bond walks into a fancy steakhouse sits down and goes “no thank you, I’ll just have a bowl of gluten-free salad.” Bond looks at the camera and says “I have a license, to not kill animals” cue credits. No, just no!
Stripping bond of his masculine nature in one fell swoop we may as well just cast him as a vegan, non-binary but currently identifying as a toaster secret agent and have done with it.
From a marketing point of view thou, however, using snowflake adverts knowing full well it will anger people and cause people to talk about the drink (and the movie) well, that’s just genius.
Annoying, but genius.
Ian Fleming would be turning in his grave.
